I grew up around small business owners, and my company works with hundreds of them. Most of them are driven by a love for work and a wish to move beyond their humble beginnings. The hope of “rags to riches” is a huge motivation and is truly an all-American dream.
Rolando Herrera is the living definition of that dream.
Rolando and his parents left Mexico and came to the United States when he was a young boy. Settling in Napa Valley, Rolando was raised around the wine industry. As a teenager he took every job he could find: dishwasher at …