In our first meeting Shawn Parr overpowered me with creative ideas, keen questions, and solid advice. It was the early days for PathLight, and a few hours with Shawn had a profound influence on how we express our mission. My past experience with “marketing guys” has always been mixed. But with Shawn it was and remains a joy. He wrote this article for LinkedIn and it felt right to share it here. Besides, he drives a cool truck.
I’ve seen the curse of the “whack-a-mole” raise its ugly head more frequently than normal in recent months. While it’s the …
