D’Aun and I had a fun weekend at the California Olive Oil Council annual meeting in Monterey. Sometimes our little D’Oliva Olive Oil felt overwhelmed by the huge operators, but everybody attending genuinely wanted to help each other create better California grown olive oil. Stories, ideas, and data flowed freely between “competitors.” It didn’t matter if you had 100 trees or 100,000 trees because all in the industry want to see great things happen with locally grown olive oil.
The panel discussions were led by a wide range of growers, marketing people, certified judges, retailers, technical experts, and trade association …