The Rebel Entrepreneur, by Jonathan Moules

The Rebel Entrepreneur: Rewriting the Business Rulebook by Jonathan Moules has been in my book stack for some time now. I’ve resisted reading it mostly because I was worried that it would disappoint. I like entrepreneurs, and I like a lot of rebels, but the idea of blending the two can go in millions of directions. A lot of those directions are disappointing.

Thankfully I was not too disappointed. This is not a book I would recommend for everybody — it’s filled with Silicon Valley stereotypes and jargon. But if you are new to the business world, or if you are not familiar with the entrepreneurial religion that emanates from Silicon Valley, then this book is a good introduction. Written by a Brit and largely aimed at a UK audience, it’s a good book for that crowd. It’s just, well, a bit uninspired to the folks who created the theories that Moules describes in the book.

Rebel challenges the reader to take risk and be counterintuitive. It gives example upon example of when this style of entrepreneurship has been successful, and a lot of those examples are very inspiring indeed. That’s actually what I liked most about the book — the stories that Moules uses to back up his business principles are fun, interesting, and broad across a large spectrum of business types.

So in the end, I was only modestly disappointed. There is value in this book, it’s just not for a lot of folks that I know.